Book Reviews

Review: Autosuggestion: Affirmations for the 21st Century by Etienne Roark


I was kindly sent a free copy of this ebook from the author Etienne Roark.  It’s a great book for those looking for success in their lives.  Here is my review of this book:

Many people want to improve their lives and be successful. Some people may have heard of autosuggestion, affirmations or self-talk as a way to do this. But whether you use these techniques already or are completely new to the concept, this book will show you how to say and think the right things to achieve your own success.

‘Autosuggestion: Affirmations for the 21st Century’ is a short ebook. It can be read in less than half an hour, but the book covers a lot of information despite its short length. The author suggests reading ‘Think and Grow Rich’ by Napoleon Hill before reading this book as the techniques he explains are based upon the ones found in Hill’s book. While this would certainly help cement the ideas of autosuggestion, I didn’t need to read Hill’s book to understand and use the techniques found in this one.

The book starts off explaining a little about what autosuggestion is and the scientific background behind it. Affirmations or self- talking is just that, talking to yourself. We’ve probably all heard of the idea of telling yourself something again and again until the thought sticks, but often that isn’t enough to truly convince us and the idea of affirmations is dismissed. This book though is different, the author explains the importance of not just what you say but how you say it. And this information is backed by scientific research.

The ebook is very easy to read and I was able to understand everything being explained. I tried the techniques used in the book and they are very different from the self-talking I’d done before. Of course anyone might feel a bit silly talking to themselves at first, but I was pleasantly surprised with just how motivated I started to feel and I felt a new drive to succeed in what I was doing.

Although the book can be read in less than half an hour it is the type you will be dipping in and out of to re-read points again, and it is easily formatted to let you do so. The language used in the book is easy to read too. Despite these good points there is something I dislike. The first is the actual length. Although it is good to have a book that doesn’t have pages of useless information or too much description, I do think this book could have gone into more detail, particularly in the area of creating your own affirmations. There is only one real example of creating your own affirmations, you are supposed to creatively come up with your own, but some people may still struggle with knowing what to say, particularly if the success they are seeking is different from the example given.

The whole book is well written and could be read by teens as well as adults. There is one use of the bs word and while I understand the context of this word in the preface, it does feel unnecessary to have in a self-improvement book.

Overall I think this is a great book for those seeking success in their lives and wanting to find a way to truly motivate themselves, however the book still feels as though it relies on you first reading ‘Think and Grow Rich’, which some people just won’t want to, and I believe it would be better if the book could have a bit more detail and stand up on its own.

Rating: 4/5

Review published on Goodreads, click here

Author’s website:

Book Description:

Napoleon Hill showed that autosuggestion was the key to creating desire and belief.

From scientist and entrepreneur Etienne Roark comes this guide to using autosuggestion in the 21st century. Drawing on the latest scientific research, Roark shows how you can use Napoleon Hill’s autosuggestion technique to achieve maximum results.

If you enjoyed Think and Grow Rich but were unsure how to apply it, this book will start on your journey.

Topics include: the history of autosuggestion, the neuroscience behind it, and a guide to creating your own autosuggestion routines.


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